Online Digital Marketing Certificate & Courses
For a limited time, when you purchase any course from Goodwin College’s Online Professional Development Course catalog, you’ll receive the online, self-paced course, Speak With Confidence for free! The link to access Speak with Confidence will be included in your course confirmation email that you receive 24-48 hours after registration. Today’s marketers must think strategically and consider consumer trends, digital versus traditional media and a number of other factors that contribute to this dynamic field. Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics. Become more marketable as an employee and candidate with our digital marketing courses and certificate. The following online marketing courses can be taken individually or in the bundle certificate package at a discounted rate: Certificate in Digital Marketing Earn a digital marketing certificate online from the comfort of your own home. Learn from leading practitioners about strategic issues, marketing methods and tactics, industry terminology and best practices. Length: 30 hours Format: Online Cost: $549 An Overview of Marketing Take an introduction to marketing and marketing planning, the marketing mix (the Four Ps), the strategic importance of marketing and customer values and satisfaction. Length: 5 hours Format: Online Cost: $79 Content Marketing Explore how marketers can tailor content to meet the specific needs of potential customers as they travel through the sales funnel. Length: 3.5 hours Format: Online Cost: $89 Conversion Rate Optimization Master the process of steady and incremental marketing improvement to yield stronger results. Length: 3 hours Format: Online Cost: $79 Digital Marketing Strategy Learn how to better reach and connect with your customers, clients and prospects, and improve your brand through digital marketing. Length: 3 hours Format: Online Cost: $79 Marketing Automation Develop a solid understanding of the basic concepts and techniques—like the buying cycle and content strategies—that you encounter as practitioners in the marketing automation field. Length: 3.5 Hours Format: Online Cost: $79 Mobile Marketing Explore strategies for reaching target audiences through multiple channels, including websites, e-mail, social media and mobile apps. Length: 3 hours Format: Online Cost: $79 Paid Search/Pay-Per-Click (PPC) Learn how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Length: 4 hours Format: Online Cost: $99 Search Engine Optimization (SEO) Examine the practices and metrics of trying to increase a web site’s ranking with search engines. Length: 3 hours Format: Online Cost: $79 Social Media Marketing Explore how social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers and learn how to incorporate social media into a focused marketing plan. Length: 3.5 hours Format: Online Cost: $79 Web Analytics Understand key website performance indicators and how they are chosen and implemented and grain strategies for organizing website visitors. Length: 3.5 hours Format: Online Cost: 79 Marketing Course Catalog
Professional Certificate in Digital Marketing
Module 1: Introduction to the Digital Marketing Landscape Understand how the current landscape of digital marketing differs from traditional marketing methods and conduct a self-assessment of your skills. Module 2: Digital Marketing Fundamentals Become familiar with fundamental concepts such as customer personas, segmentation, funnels and value propositions. Module 3: A Framework for Marketing in the Digital World Understand customer expectations in the digital age, learn how to measure return on engagement and gain insight into the vital role of data and automation. Module 4: Understanding Customers and Generating Insights Learn about the nature of customer insights through social data and AI, as well as customer experience mapping. Module 5: Customer Segmentation and Behavioral Marketing Discover the fundamentals of customer segmentation and how to select target markets based on behavior and responses. Module 6: Content Marketing Understand what content marketing is, and the skills and platforms involved. Module 7: Search Engine Optimization Learn the basics of how search engines work and how to optimize your content for searchability. Module 8: Social Media (Organic) Understand why you need a social media marketing strategy. Module 9: The Customer Journey and Content Strategy Discover how to align content strategy and innovations with customer intent. Module 10: Brand Storytelling in a Digital World Identify and create an effective brand story that resonates with consumers. Module 11 Search Engine Marketing Learn to leverage platforms such as Google Ads to find customers. Module 12: Social Media (Paid) Discover how to get your brand in front of relevant audiences. Module 13: Email Marketing Acquire best practices for successful email marketing and learn how to avoid the dreaded spam filter. Module 14: Other Digital Channels Explore other methods for expanding your reach. Module 15: Accelerating Marketing Execution Learn how to market better, faster and stronger for organizations big and small. Module 16: Metrics and Measurement Develop the ability to know what works and what doesn’t work in your marketing mix. Module 17: Conversion Rate Optimization (CRO) Create a process for optimizing your investments in marketing across all channels. Module 18: Marketing Attribution, Testing and Experimentation Identify your customer touchpoints to understand what, where and why customers purchase. Module 19: Marketing Automation and AI in Marketing Learn about software applications that can save time and increase productivity while still effectively engaging customers and managing relationships. Module 20: Capstone Project Build upon your key takeaways from the hands-on exercises and apply them in a final capstone project, pulling together the various topics covered in the program. Mohanbir Sawhney – Academic Director; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation Sharmin Attarran – Professor of Marketing, Bryant University Matt Cardoni – Digital Marketing Educator and Consultant, Green Lightning Marketing Kim Rust – Mobile App Product and Marketing Consultant, Rustcraft Digital Dan Weingrod – Founder/Consultant, Bricolage Consulting; Professor of Digital & Social Media, Hult International Business School “I’ve taken other Digital Marketing courses (both online and on-site) and this was easily the best in my experience. The course encompassed all major digital marketing subjects, from social, email, influencer, SEO/SEM to more complex topics such as AI applied to digital marketing. The course was worth every penny. I liked it so much that I’m currently taking the other Professional Certificate course available (Product Management.) I’m applying many of the things I learned to my current job, something I cannot say of other courses I’ve taken.” COE Supervisor, Raytheon Professional Services “The professors were amazing, the material was very rich. I put everything I learned into practice at work the very next day and have become more valued by the company I work for as the results are visible. Having the orientation from the best marketing professionals in the market, as well as networking with other 150 professionals in my class, was the added value that exceeded my expectations. It was a lot of dedication and hard work, which only made me value the experience even more. I highly recommend it.” Marketing Manager, Osborne International Inc “The best part about this program were the instructors and the group of friends and connections I made through out this program. I was able to land a fantastic job while doing this program. Thank you!” Digital Marketing Producer, Crescendo Collective What is the program about? Professional Certificate in Digital Marketing delivers a broad overview of the digital marketing landscape and helps participants develop in-demand digital marketing skills and find their niche in this rapidly expanding field. What is the learning experience? Your learning experience will consist of tools and frameworks delivered via video lectures, live webinars, real world examples and downloadable content. You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. The program culminates with a capstone project, bringing together all of the key concepts from the program. In addition, participants can earn certifications in Google Analytics, Google Ads, Hootsuite, HubSpot and YouTube. (NOTE: Some of these certifications require an additional fee. You will pay each platform directly for these certifications. Detailed instructions will be provided while you are in the program.) What is the program format? The program consists of 20 modules delivered over 6 months online. Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Each module is opened weekly, allowing a flexible but structured approach to learning, with quizzes/assessments delivered at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. Could a learner choose to opt out of some topics? No. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent week’s topic. Are any of the sessions delivered in real time (live)? There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing. What methods will be used for grading and evaluations? Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material. How much time is allocated to complete assignments? The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Reach out to the program leader to discuss any challenges you may have in completing assignments. Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? No. Executive Education offers only non-degree programs and participants who meet the requirements receive a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. Does the program offer community engagement for learners? Yes, participants can create a profile, connect and collaborate with peers and interact with academic/industry experts such as program leaders and teaching assistants. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. What are the requirements for accessing the program? Participants will need the following to access the program: Valid email address Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone) The latest version of your preferred browser to access our learning platform (though not required, we recommend using Google Chrome when accessing the Online Campus for optimal experience) Microsoft Office Suite (PowerPoint, Word, Excel) and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts Additional software and resources may be required for certain programs – this will be communicated upon registration and/or at the beginning of the program PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. Do the programs offer a certificate? Yes. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.) Will completion of this program guarantee me a job or promotion in digital marketing? No. The primary objective of this program is to give you the skills needed to be prepared for a job or to advance your career in this field. Our program support team includes digital marketing mentors and program leaders to help you reach your goals. New employment and advancement opportunities depend on a variety factors, including prior experience, education and the job market; we therefore do not guarantee a job placement upon completion of this program. Who is Emeritus and what is their relationship with Kellogg Executive Education? Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality. Additional questions? Please contact us by calling 847-467-6018 or email us at firstname.lastname@example.org.
Learn Digital Marketing Online
Register By: December 31 Classes Start: January 02 Digital Marketing Degree Online Program Overview Establish and enhance brand identity when you adopt techniques and technologies that have revolutionized the marketing industry. When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more. Digital marketing isn’t about getting your advertisements in front of everyone. It’s about targeting a niche audience that’s most interested in your product or service. Through your specialized online degree, you’ll learn digital marketing strategies in a simulated environment that primes you for a modern business career. Learn how to: Use digital marketing strategies and analytics to promote brand awareness Utilize data to determine the position of a product in the market Recommend both internal and external marketing strategies Develop marketing plans that align with company missions, objectives and goals Write and communicate effectively for companies and consumer alike Apply legal and ethical principles to marketing goals Collaborate across environments to ensure the creation, capture and delivery of value Career Outlook Business and technology are changing rapidly. It’s crucial to stay on top of them so your organization doesn’t fall behind. “Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, senior associate dean of marketing programs at Southern New Hampshire University and author of “The Digital Marketing Landscape: Creating a Synergistic Consumer Experience.” “The landscape for businesses is changing so rapidly, that it has become a key strategy to look at competitors and best practices to help inform your own digital strategy.” And that’s why earning your digital marketing degree online can help you jump into the action. Through 2030, marketing managers may expect to see 10% growth, according to the U.S. Bureau of Labor Statistics (BLS) – faster than the average for all occupations. That could mean over 30,000 new jobs, and, as the BLS states, those who know their way around the digital world should see the best job prospects.1 To enter the marketing field, you typically need a bachelor’s degree. And the BLS says that business courses – like the ones in SNHU’s business core – can put you at an advantage, topics like finance, business law and statistics.1 Where are marketing managers working? The largest employers in 20201 were: Professional, scientific and technical services Management of companies and enterprises Finance and insurance Manufacturing Wholesale trade In addition, the median annual wages for marketing managers in those industries were among the highest in the field.1 The median annual wages for marketing managers in 2021 was $135,030.1 In addition, if you plan on a career as an advertising and promotions manager, you could see median annual pay of $135,030.1 Dreaming about your career now? Want to get a head-start? You’ll be able to pursue experiential-learning opportunities or internships as part of required coursework to enhance hands-on and real-world scenario-based learning. With the skills you’ve learned from those experiences, you’ll be able to talk to employers about what you’ve learned in classes or show projects that you’ve worked on. And the SNHU Career team can help you build your resume so you can position yourself better in the job market when you’re ready. Whether you’re just entering the field or looking to move up, the SNHU Career counselors can help prepare you for the workforce. And as a bonus, alumni get the added benefit of our career services forever, so we can work with you to help you get the job you want during each job search over the length of your career. Courses & Curriculum Your digital marketing courses will expose you to the latest methods of capturing attention online. Whether you’re seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized digital marketing degree can help you build your brand and promote your products to the audience that needs them most. “Email, website, display ads, social media… There are many platforms in digital marketing,” said Marcio Moerbeck, adjunct faculty at SNHU. “Brand building, engagement, thought leadership… As students get to understand digital marketing, they see it’s more than only social media.” Aside from your general education courses – required of all our undergraduate students – you’ll learn the fundamentals of both business and marketing. Students in any of our undergraduate marketing programs will complete 30 credits of business core, giving you a necessary background on topics like operations management, accounting and business systems. Any business graduate will tell you being well-rounded in business can help your career. Why are students required to take a business core? SNHU believes that students who successfully complete these courses can gain the hard and soft skills that today’s organizations are seeking from their employees: Business communication Global orientation Innovative and entrepreneurial thinking Problem-solving and decision making Social and corporate responsibility Teamwork and collaboration You’ll also complete your marketing courses: 6 courses for 18 credits. These courses – no matter which online marketing degree you’re going for – can serve you well in your marketing career, wherever it takes you. Within your major, you’ll dive deeper into topics like consumer behavior, social media and strategic brand management. That’s because, aside from classes, you’ll take part in an internship or experiential-learning opportunity that will allow you to immerse yourself in real-world work settings, scenarios, platforms and tools. Your digital marketing concentration, of course, provides you with an opportunity to study fundamental elements within digital marketing. In addition, you may use current technologies to apply what you learn in a simulated environment – giving you the hands-on experience you need. “SNHU’s digital marketing degree offers students the opportunity to dig deep into the quickly changing landscape of digital marketing,” said associate dean Meleena Eaton, “while also gaining a strong understanding of key marketing tenants – like consumer behavior and brand management – that apply regardless of channel.” Your digital marketing courses may include: Mobile Marketing: Analyze mobile channels available to companies and how companies are using mobile as part of their marketing strategies. SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM). Digital Advertising: Examine the different types of digital and online advertising, including search-advertising strategies, social media marketing and inbound marketing. Digital Analytics: Explore online advertising metrics, social media analytics and other approaches to digital marketing measurement. You’ll finish your program with the Strategic Marketing Planning capstone course. Here, you have the chance to show your understanding of marketing principles to solve specific company problems – and you may even want to show your work in job interviews. Plus, our digital marketing degree online has 15 credits – 5 courses – of free electives. This area of your requirements is important if you have credits to transfer that don’t fit your program, if you want to take a few more marketing classes or if you’d like to add a complementary minor to your degree. Curriculum Requirements & Resources Business core: Revised for fall 2020, our undergraduate business programs contain 10 cutting-edge business courses. These core courses are designed to help prepare you for success wherever you go. General education courses: All online bachelor’s degree students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for. Technology resources: We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments. Earn math credits for what you already know: Save time and tuition with our Pathways to Math Success assessments. Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment. For additional information, or to register for a Pathways to Math Success assessment, contact your admission counselor or academic advisor today. If you find success with your online digital marketing courses and would like to continue your education, SNHU offers an MS in Marketing with a concentration in Digital Marketing – which your bachelor’s sets you up well for. Tuition & Fees As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation. We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty. Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits Degree/Certificates $960 $320 $9,600 Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)* $675 $225 $6,750 Tuition Rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts. Additional Costs No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)