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Online Digital Marketing Certificate & Courses

For a limited time, when you purchase any course from Goodwin College’s Online Professional Development Course catalog, you’ll receive the online, self-paced course, Speak With Confidence for free! The link to access Speak with Confidence will be included in your course confirmation email that you receive 24-48 hours after registration. Today’s marketers must think strategically and consider consumer trends, digital versus traditional media and a number of other factors that contribute to this dynamic field. Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics.  Become more marketable as an employee and candidate with our digital marketing courses and certificate. The following online marketing courses can be taken individually or in the bundle certificate package at a discounted rate: Certificate in Digital Marketing Earn a digital marketing certificate online from the comfort of your own home. Learn from leading practitioners about strategic issues, marketing methods and tactics, industry terminology and best practices. Length: 30 hours Format: Online Cost: $549 An Overview of Marketing Take an introduction to marketing and marketing planning, the marketing mix (the Four Ps), the strategic importance of marketing and customer values and satisfaction. Length: 5 hours Format: Online Cost: $79 Content Marketing Explore how marketers can tailor content to meet the specific needs of potential customers as they travel through the sales funnel. Length: 3.5 hours Format: Online Cost: $89 Conversion Rate Optimization Master the process of steady and incremental marketing improvement to yield stronger results. Length: 3 hours Format: Online Cost: $79 Digital Marketing Strategy Learn how to better reach and connect with your customers, clients and prospects, and improve your brand through digital marketing. Length: 3 hours Format: Online Cost: $79 Marketing Automation Develop a solid understanding of the basic concepts and techniques—like the buying cycle and content strategies—that you encounter as practitioners in the marketing automation field. Length: 3.5 Hours Format: Online Cost: $79 Mobile Marketing Explore strategies for reaching target audiences through multiple channels, including websites, e-mail, social media and mobile apps. Length: 3 hours Format: Online Cost: $79 Paid Search/Pay-Per-Click (PPC) Learn how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Length: 4 hours Format: Online Cost: $99 Search Engine Optimization (SEO) Examine the practices and metrics of trying to increase a web site’s ranking with search engines. Length: 3 hours Format: Online Cost: $79  Social Media Marketing Explore how social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers and learn how to incorporate social media into a focused marketing plan. Length: 3.5 hours Format: Online Cost: $79 Web Analytics Understand key website performance indicators and how they are chosen and implemented and grain strategies for organizing website visitors. Length: 3.5 hours Format: Online Cost: 79 Marketing Course Catalog

Professional Certificate in Digital Marketing

Module 1: Introduction to the Digital Marketing Landscape Understand how the current landscape of digital marketing differs from traditional marketing methods and conduct a self-assessment of your skills. Module 2: Digital Marketing Fundamentals Become familiar with fundamental concepts such as customer personas, segmentation, funnels and value propositions. Module 3: A Framework for Marketing in the Digital World Understand customer expectations in the digital age, learn how to measure return on engagement and gain insight into the vital role of data and automation. Module 4: Understanding Customers and Generating Insights Learn about the nature of customer insights through social data and AI, as well as customer experience mapping. Module 5: Customer Segmentation and Behavioral Marketing Discover the fundamentals of customer segmentation and how to select target markets based on behavior and responses. Module 6: Content Marketing Understand what content marketing is, and the skills and platforms involved. Module 7: Search Engine Optimization Learn the basics of how search engines work and how to optimize your content for searchability. Module 8: Social Media (Organic) Understand why you need a social media marketing strategy. Module 9: The Customer Journey and Content Strategy Discover how to align content strategy and innovations with customer intent. Module 10: Brand Storytelling in a Digital World Identify and create an effective brand story that resonates with consumers. Module 11 Search Engine Marketing Learn to leverage platforms such as Google Ads to find customers. Module 12: Social Media (Paid) Discover how to get your brand in front of relevant audiences. Module 13: Email Marketing Acquire best practices for successful email marketing and learn how to avoid the dreaded spam filter. Module 14: Other Digital Channels Explore other methods for expanding your reach. Module 15: Accelerating Marketing Execution Learn how to market better, faster and stronger for organizations big and small. Module 16: Metrics and Measurement Develop the ability to know what works and what doesn’t work in your marketing mix. Module 17: Conversion Rate Optimization (CRO) Create a process for optimizing your investments in marketing across all channels. Module 18: Marketing Attribution, Testing and Experimentation Identify your customer touchpoints to understand what, where and why customers purchase. Module 19: Marketing Automation and AI in Marketing Learn about software applications that can save time and increase productivity while still effectively engaging customers and managing relationships. Module 20: Capstone Project Build upon your key takeaways from the hands-on exercises and apply them in a final capstone project, pulling together the various topics covered in the program. Mohanbir Sawhney – Academic Director; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation Sharmin Attarran – Professor of Marketing, Bryant University Matt Cardoni – Digital Marketing Educator and Consultant, Green Lightning Marketing Kim Rust – Mobile App Product and Marketing Consultant, Rustcraft Digital Dan Weingrod – Founder/Consultant, Bricolage Consulting; Professor of Digital & Social Media, Hult International Business School “I’ve taken other Digital Marketing courses (both online and on-site) and this was easily the best in my experience. The course encompassed all major digital marketing subjects, from social, email, influencer, SEO/SEM to more complex topics such as AI applied to digital marketing. The course was worth every penny. I liked it so much that I’m currently taking the other Professional Certificate course available (Product Management.) I’m applying many of the things I learned to my current job, something I cannot say of other courses I’ve taken.” COE Supervisor, Raytheon Professional Services “The professors were amazing, the material was very rich. I put everything I learned into practice at work the very next day and have become more valued by the company I work for as the results are visible. Having the orientation from the best marketing professionals in the market, as well as networking with other 150 professionals in my class, was the added value that exceeded my expectations. It was a lot of dedication and hard work, which only made me value the experience even more. I highly recommend it.” Marketing Manager, Osborne International Inc “The best part about this program were the instructors and the group of friends and connections I made through out this program. I was able to land a fantastic job while doing this program. Thank you!” Digital Marketing Producer, Crescendo Collective What is the program about? Professional Certificate in Digital Marketing delivers a broad overview of the digital marketing landscape and helps participants develop in-demand digital marketing skills and find their niche in this rapidly expanding field. What is the learning experience? Your learning experience will consist of tools and frameworks delivered via video lectures, live webinars, real world examples and downloadable content. You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. The program culminates with a capstone project, bringing together all of the key concepts from the program. In addition, participants can earn certifications in Google Analytics, Google Ads, Hootsuite, HubSpot and YouTube. (NOTE: Some of these certifications require an additional fee. You will pay each platform directly for these certifications. Detailed instructions will be provided while you are in the program.) What is the program format? The program consists of 20 modules delivered over 6 months online. Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Each module is opened weekly, allowing a flexible but structured approach to learning, with quizzes/assessments delivered at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. Could a learner choose to opt out of some topics? No. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent week’s topic. Are any of the sessions delivered in real time (live)? There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing. What methods will be used for grading and evaluations? Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material. How much time is allocated to complete assignments? The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Reach out to the program leader to discuss any challenges you may have in completing assignments. Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? No. Executive Education offers only non-degree programs and participants who meet the requirements receive a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. Does the program offer community engagement for learners? Yes, participants can create a profile, connect and collaborate with peers and interact with academic/industry experts such as program leaders and teaching assistants. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. What are the requirements for accessing the program? Participants will need the following to access the program: Valid email address Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone) The latest version of your preferred browser to access our learning platform (though not required, we recommend using Google Chrome when accessing the Online Campus for optimal experience) Microsoft Office Suite (PowerPoint, Word, Excel) and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts Additional software and resources may be required for certain programs – this will be communicated upon registration and/or at the beginning of the program PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. Do the programs offer a certificate? Yes. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.) Will completion of this program guarantee me a job or promotion in digital marketing? No. The primary objective of this program is to give you the skills needed to be prepared for a job or to advance your career in this field. Our program support team includes digital marketing mentors and program leaders to help you reach your goals. New employment and advancement opportunities depend on a variety factors, including prior experience, education and the job market; we therefore do not guarantee a job placement upon completion of this program. Who is Emeritus and what is their relationship with Kellogg Executive Education? Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality. Additional questions? Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu.

Learn Digital Marketing Online

Register By: December 31 Classes Start: January 02 Digital Marketing Degree Online Program Overview Establish and enhance brand identity when you adopt techniques and technologies that have revolutionized the marketing industry. When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more. Digital marketing isn’t about getting your advertisements in front of everyone. It’s about targeting a niche audience that’s most interested in your product or service. Through your specialized online degree, you’ll learn digital marketing strategies in a simulated environment that primes you for a modern business career. Learn how to: Use digital marketing strategies and analytics to promote brand awareness Utilize data to determine the position of a product in the market Recommend both internal and external marketing strategies Develop marketing plans that align with company missions, objectives and goals Write and communicate effectively for companies and consumer alike Apply legal and ethical principles to marketing goals Collaborate across environments to ensure the creation, capture and delivery of value Career Outlook Business and technology are changing rapidly. It’s crucial to stay on top of them so your organization doesn’t fall behind. “Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, senior associate dean of marketing programs at Southern New Hampshire University and author of “The Digital Marketing Landscape: Creating a Synergistic Consumer Experience.” “The landscape for businesses is changing so rapidly, that it has become a key strategy to look at competitors and best practices to help inform your own digital strategy.” And that’s why earning your digital marketing degree online can help you jump into the action. Through 2030, marketing managers may expect to see 10% growth, according to the U.S. Bureau of Labor Statistics (BLS) – faster than the average for all occupations. That could mean over 30,000 new jobs, and, as the BLS states, those who know their way around the digital world should see the best job prospects.1 To enter the marketing field, you typically need a bachelor’s degree. And the BLS says that business courses – like the ones in SNHU’s business core – can put you at an advantage, topics like finance, business law and statistics.1 Where are marketing managers working? The largest employers in 20201 were: Professional, scientific and technical services Management of companies and enterprises Finance and insurance Manufacturing Wholesale trade In addition, the median annual wages for marketing managers in those industries were among the highest in the field.1 The median annual wages for marketing managers in 2021 was $135,030.1 In addition, if you plan on a career as an advertising and promotions manager, you could see median annual pay of $135,030.1 Dreaming about your career now? Want to get a head-start? You’ll be able to pursue experiential-learning opportunities or internships as part of required coursework to enhance hands-on and real-world scenario-based learning. With the skills you’ve learned from those experiences, you’ll be able to talk to employers about what you’ve learned in classes or show projects that you’ve worked on. And the SNHU Career team can help you build your resume so you can position yourself better in the job market when you’re ready. Whether you’re just entering the field or looking to move up, the SNHU Career counselors can help prepare you for the workforce. And as a bonus, alumni get the added benefit of our career services forever, so we can work with you to help you get the job you want during each job search over the length of your career. Courses & Curriculum Your digital marketing courses will expose you to the latest methods of capturing attention online. Whether you’re seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized digital marketing degree can help you build your brand and promote your products to the audience that needs them most. “Email, website, display ads, social media… There are many platforms in digital marketing,” said Marcio Moerbeck, adjunct faculty at SNHU. “Brand building, engagement, thought leadership… As students get to understand digital marketing, they see it’s more than only social media.” Aside from your general education courses – required of all our undergraduate students – you’ll learn the fundamentals of both business and marketing. Students in any of our undergraduate marketing programs will complete 30 credits of business core, giving you a necessary background on topics like operations management, accounting and business systems. Any business graduate will tell you being well-rounded in business can help your career. Why are students required to take a business core? SNHU believes that students who successfully complete these courses can gain the hard and soft skills that today’s organizations are seeking from their employees: Business communication Global orientation Innovative and entrepreneurial thinking Problem-solving and decision making Social and corporate responsibility Teamwork and collaboration You’ll also complete your marketing courses: 6 courses for 18 credits. These courses – no matter which online marketing degree you’re going for – can serve you well in your marketing career, wherever it takes you. Within your major, you’ll dive deeper into topics like consumer behavior, social media and strategic brand management. That’s because, aside from classes, you’ll take part in an internship or experiential-learning opportunity that will allow you to immerse yourself in real-world work settings, scenarios, platforms and tools. Your digital marketing concentration, of course, provides you with an opportunity to study fundamental elements within digital marketing. In addition, you may use current technologies to apply what you learn in a simulated environment – giving you the hands-on experience you need. “SNHU’s digital marketing degree offers students the opportunity to dig deep into the quickly changing landscape of digital marketing,” said associate dean Meleena Eaton, “while also gaining a strong understanding of key marketing tenants – like consumer behavior and brand management – that apply regardless of channel.” Your digital marketing courses may include: Mobile Marketing: Analyze mobile channels available to companies and how companies are using mobile as part of their marketing strategies. SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM). Digital Advertising: Examine the different types of digital and online advertising, including search-advertising strategies, social media marketing and inbound marketing. Digital Analytics: Explore online advertising metrics, social media analytics and other approaches to digital marketing measurement. You’ll finish your program with the Strategic Marketing Planning capstone course. Here, you have the chance to show your understanding of marketing principles to solve specific company problems – and you may even want to show your work in job interviews. Plus, our digital marketing degree online has 15 credits – 5 courses – of free electives. This area of your requirements is important if you have credits to transfer that don’t fit your program, if you want to take a few more marketing classes or if you’d like to add a complementary minor to your degree. Curriculum Requirements & Resources Business core: Revised for fall 2020, our undergraduate business programs contain 10 cutting-edge business courses. These core courses are designed to help prepare you for success wherever you go. General education courses: All online bachelor’s degree students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for. Technology resources: We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments. Earn math credits for what you already know: Save time and tuition with our Pathways to Math Success assessments. Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment. For additional information, or to register for a Pathways to Math Success assessment, contact your admission counselor or academic advisor today. If you find success with your online digital marketing courses and would like to continue your education, SNHU offers an MS in Marketing with a concentration in Digital Marketing – which your bachelor’s sets you up well for. Tuition & Fees As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation. We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty. Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits  Degree/Certificates $960 $320 $9,600 Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)* $675 $225 $6,750 Tuition Rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts. Additional Costs No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

Terra (LUNA) co-founder sees $100 million seized by authorities



While the FTX case is still rocking the ecosystem, news reminds us that the downfall of the Terra (LUNA) ecosystem is not entirely settled either. We learned this weekend that one of the co-founders of the project had seen his funds confiscated by the South Korean authorities.

Authorities confiscate Terra co-founder’s funds

Shin Hyun-Seong, also known as Daniel Shin, founded Terra (LUNA) alongside Do Kwon. He is also targeted by the South Korean authorities, who have seized part of his fortune. The Terra co-founder saw 140 billion won (about 100 million dollars) leave its hands over the past week, according to reports shared by local news outlet YTN.

If these funds were confiscated from him, it is because they would be, according to the authorities. from the sale of LUNA (now LUNC) which had reached a high price before the fall of Terra. The South Korean authorities explain as follows:

“[La] measure prevents a suspect to arbitrarily dispose of the proceeds of criminal activities before facing a lawsuit, so that the amount of damages can be compensated later.»

👉 Need to refresh your memory? Look back on the fall of the Terra (LUNA) ecosystem

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Funds returned to investors?

This means that these funds will potentially be used to compensate for the victims of the fall of Terrhas. Shin Hyun-Seong is accused of having “unfairly” profited from the launch of the cryptocurrencies associated with the project. In addition, the co-founder would have revealed information on the customers of his company Chai with Terraform Labs, always according to the accusation.

Shin is of course not the only one to be targeted by consequent investigations. Do Kwon, the historic co-founder and CEO of Terra Labs, also finds himself targeted by the crossfire of accusations. But that doesn’t seem to particularly encourage him to measure, since he was recently seen improvising an interview in a live, while FTX was in the process of collapsing.

👉 To read on the same subject – Do Kwon would be in Europe and invites “cops from all over the world” to a conference

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Source: YTN

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Ballman Project, game, set and NFT!



Attacking the NFT leaderboard – Ballman Project is an initiative born in Switzerland under the leadership of tennis champion and avid digital art collector Stan Wawrinka. At the crossroads of sport, video games, pixel-art and NFTs, the concept is part of a rising dynamic in the Blockchain ecosystem: earning money by collecting unique cards and playing virtual tournaments. Ready to take out the big game?

Le Journal du Coin offers you this promotional article in collaboration with Ballman Project.

The Ballman project, a champion hits thousands of balls NFT

The Ballman Project is a collection of 5,555 NFT “bullets”. Each of these items contains a unique tennis player, straight from the imagination of Stan Wawrinka, Olympic champion, winner of three Grand Slam tournaments and the Davis Cup. Imaged by the famous pixel-artist Laurent Bazart, each card has its own design and intrinsic qualities.

If the generation logic is known, the cards are not yet revealed. They will be according to the progressive schedule set by the roadmap. Thus, investors will have to wait for the moment of the revelation to find out the unique characteristics assigned to the NFT randomly assigned to them. A fairer distribution of the initial value that favors bold first buyers, and leaves a lot to luck.

Ballman Project plans to issue its 5555 NFTs as it completes its roadmap.  Gifts and ethereums will be distributed.
The company’s roadmap outlines the timeline for rewards

A singular design that determines the potential of each card

A Ballman is the combination of 6 visual traits and 6 game skills. Different designs have different rarities, from common to rare (less than 5%) or even legendary (less than 1%). They break down as follows:

  • Posture
  • Ball
  • Venue
  • outfit
  • Accessories (watch, racket, headband etc …)
  • Signature

Once the cards have been revealed, you will therefore have to consult the Ballman Project site to determine the rarity of your NFT by combining the scores of the various visual elements that compose it. Be aware that some designs are not listed. It will be up to the community to discover them and give them a “subjective” value. All of these points determine the ranking of the NFT on the 5555 scale, and by extension, its value.

Thanks to exclusive designs, you will be able to cross-reference the characteristics to determine the value of your NFT cards
Unique designs determine card rarity

Players with unique and evolving characteristics

But rarity is not the only determining criterion. The Ballmen are divided into 6 categories with their specificities: Dominator, Background, Server-volleyball player, Physique, Counter-attacker, Presser. Within these each Ballman is assigned 250 points distributed over a series of 6 skills whose scores will constitute the initial profile of the player.

  • Technical
  • State of mind
  • Powerful
  • Tactical
  • Condition
  • Chance

These distinctive traits form the backbone of each card in tournament play. As you can see, these NFTs aren’t just collectible digital items. Indeed, Ballman Project has a stated objective: Become the first play-to-earn dedicated to the world of tennis.

Virtual NFTs for real gains

It would take too long to describe here the rules that govern the matches. This is a complex mechanism based on the statistics of the cards, their class interactions, but also, and this is new, on their evolution. Because like any “real” player, each card will be able to work on his game and improve with time and results. It will therefore be essential to train and participate regularly in competitions in order to stay in top form.

As with the ATP Tour, NFT open series tournaments take place at regular intervals and help determine the ranking that will lead to the rewards paid out in Ethereum.
Matches are played in 3 winning sets

Thus, thanks to the NFT, Ballman Project intends to blow the passion of tennis on the virtual courts of the metaverse. The matches promise to be exciting, especially as the game mechanics will give outsiders a chance against the highest ranked cards. A structure inspired primarily by the Grand Slam, with its winners of tournaments, its ranking for the year and of course, its rewards.

Ballman Project plans to project itself into the metaverse

Indeed, the stakes promise to be up to the craze thanks to guaranteed minimum prices depending on the number of minted cards. Once the roadmap is 100% completed, the organization provides for the payment of 70 Ethereums guaranteed over the year, as well as many gifts. It is therefore no coincidence that the first round of the private sale was a hit. Moreover, if you missed the game and want to fully exploit the second service, you can join a community of enthusiasts on the project’s discord, and follow the news live on Twitter and Instagram.

As you have understood, the potential benefits of the Ballman Project are therefore not only linked to the speculative value of the NFT market. Thanks to its playful and immersive approach, surfing on the popularity of tennis, Ballman Project has already aroused the interest of the public. If the fans responded, the institutions also came to the net. The famous DeFi platform Swissborg has thus become a privileged partner of what is already called the NFT OPEN SERIES. The public sale will open on February 16. An opportunity to seize on the fly.


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NFT: Sorare and French regulation find common ground



Free in transition – In the short term, Sorare, game of fantasy soccer using NFTs, will not fall under the regulation of the National Gaming Authority (ANJ). The regulator will still keep an eye on the activities of this company NFT.

Sorare and the ANJ find a temporary agreement

According to a press release dated November 18 from the national gaming authority, Sorare will not be not categorized as gambling and therefore escapes the supervision and regulatory control of the ANJ, at least for the time being.

For this, the game of fantasy soccer using NFTs based on Ethereum (ETH), undertakes to propose a solution that would strengthen ” free access to its tournaments “. These changes must be operational no later than March 31.

L’national gaming authority and Sorare have therefore reached an agreementafter the two sides had “a period of in-depth exchanges”, which began last March.

Sorare: the NFT fantasy football game on Ethereum
Sorare: strengthen the free offer to avoid being categorized as gambling

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A transitional solution pending crypto regulation

The solution agreed between Sorare and the regulator is only transitorypending an update of the legislation which will make it possible to include the new activities of web 3 in the competences of the national gaming authority.

In the medium or long term, the regulator should thus supervise Sorare, but the game of fantasy soccer should benefit an appropriate regulatory frameworkwith different or additional rules specific to its sector.

Waiting for this sustainable solution, the national gaming authority will set up the appropriate control mechanism. He will ensure this reinforcement of thefree offer from Sorareand compliance with other standard gambling requirements – protection of minors, fight against fraud and money laundering, etc.

Sorare succeeded in attracting football stars, like Lionel Messi, in its nets. After its marketing successes, the company must now make sure to play by the rules, to avoid taking a red card from the regulator.

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“The Great Adventure of Bitcoin and Blockchain”: an introduction to cryptocurrency



So why does this currency hysterize States and public debate? If you keep hearing about bitcoins without daring to admit in public your total ignorance of the subject, this book is for you.

The Great Adventure of Bitcoin and Blockchain - Olivier Bossard & Maud Rivière
© Éditions Delcourt, 2022 —Bossard, Rivière

Having probably signed his famous nine-page article under an assumed name, Satoshi Nakamoto will remain an unknown genius. At the end of 2008, he invented Bitcoin, a digital currency independent of all banks. Two years later, two pizzas are traded in the United States for 10,000 btc. In 2022, the same sum is worth millions of dollars! What happened ?

The Great Adventure of Bitcoin and Blockchain - Olivier Bossard & Maud RivièreAlthough professor of Finance at HEC Paris – the mysterious holy of holies of Parisian high finance – Olivier Bossard became known to the general public by popularizing his subject. He created his own Youtube channel and signed, after his Introduction to Finance with Wide Winchhis second comic.

In just 72 pages, he manages to make understandable the principles of cryptocurrency, a strange currency created by hackers for the attention of libertarian cypherpunks. However, its crazy growth has won it the favor of speculators and savers attracted by an easy gain. His recent fall has shattered some wild hopes.

The book is made up of short chapters of one or two pages, where the professor Bossard takes the stage explaining a concept. His argument is based on the precise drawing of Maud Riviere which manages, in a few cases, to simplify complex notions. Avoiding a professorial tone, his characters are often funny and their perplexity comes to the aid of our own questions.

Let’s admit, that if the first half is interesting, the second part is to be reserved for the professor’s students, the themes addressed are too specific for neophytes. Curiously, the most interesting is yet to come. If the author announces the near end of Bitcoin, struck by the rapid obsolescence of his initial algorithm, which consumes too much energy, you have been warned, he concludes on the inevitable rise of his successors. Only difficulty, but it is not small, crypto-currencies multiply. It’s up to you to choose the right one, the one that will win the day!

PS Allergic to any form of speculation, I invest in comics.

Stephane de Boysson

The Great Adventure of Bitcoin and Blockchain
Screenplay: Olivier Bossard
Drawings: Maud Rivière
Publisher: Delcourt
Collection: Octopus
128 pages – €16.50
Publication: October 5, 2022

The Great Adventure of Bitcoin and Blockchain — Excerpt:

The Great Adventure of Bitcoin and Blockchain - Olivier Bossard & Maud Rivière
© Éditions Delcourt, 2022 —Bossard, Rivière


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Peter Schiff explains how Elon Musk boosted bitcoin to $70,000 with just one photo.



Peter Schiff admits that Elon Musk played a huge role in pushing bitcoin to almost $70,000 in 2021. In 2020, when Bitcoin was trading around $10,000, Elon Musk posted a stupid tweet that highlighted a man’s inability to choose whether or not to invest in cheap cryptocurrency.

Peter Schiff revealed that he remains amused after seeing Elon Musk post the same image when bitcoin was at $10,000 and now when the top cryptocurrency is struggling to maintain support at $16,000. In the event of a breakout, the first cryptocurrency will plummet given the lack of technical support levels down to $12,220.

Peter Schiff is highly critical of bitcoin’s performance, unlike gold, BTC has struggled to maintain the positive momentum in the market and recently returned to the lowest price level in 2022.

Peter Schiff has once again asserted his position on Bitcoin on his official Twitter account, saying that the first cryptocurrency is doomed, given its lack of intrinsic value and real-world use. However, he believes that digital assets like Ethereum, which have their own ecosystem behind them, could prevail and make a place for themselves in the market.

Prior to highlighting Elon Musk’s tweet, Peter Schiff was actively promoting gold’s most recent rally in the market. Unfortunately, after November 16, the precious metal entered a reversal phase, losing more than 2% of its value in the last few days. However, the technical outlook suggests that the rally is far from over, and gold could continue its upward move after a minor correction.


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“The role of Mastercard is to offer choice in terms of means of payment, including cryptocurrencies”



Le Journal du Net is a partner of the Mastercard Innovation Forum 2022, scheduled for December 8 in Paris. Senior Vice President of Mastercard, Martin Etheridge details at JDN the outlines of Mastercard’s strategy with cryptocurrencies and NFT.

Martin Etheridge, senior vice president of Mastercard. © Mastercard

JDN. Raj Dhamodharan, Executive Vice President of Mastercard, recently published an article titled “How to turn cryptocurrencies into an everyday means of payment?” How does Mastercard invest in this crypto ecosystem?

Martin Etheridge. I think we have to start with our role, which is to offer customers a choice in terms of means of payment, and this, in a secure way. A Mastercard crypto payment card allows users to use their available balance on their cryptocurrency wallet using our secure network in real time. Likewise, if they want to use a Mastercard card issued by a bank and make a purchase on a cryptocurrency exchange platform, it is their choice and they are able to do so. It is the bank’s responsibility to know their customer and we have a set of tools available to our card issuers to analyze user activity and behavior in terms of cryptocurrencies.

Mastercard is now a partner of many cryptocurrency payment platforms. Do you see a growing consumer appetite for the use of these active ingredients?

We are indeed seeing significant growth in consumer interest: our Mastercard Global New Payment Index highlights that a third of users worldwide have already made an investment in crypto-assets. In Europe the figure is slightly lower but what is interesting is the proportion of the population who intend to increase their use of cryptocurrencies in the future and this is a higher rate than the number of current users. What we have seen is a desire by users to enter this type of market with a trusted infrastructure, which is why we announced on October 18 a partnership with Paxos to allow banks to make certain purchases and holdings of cryptoassets for their users, using the functions that Mastercard is able to provide.

In 2018, when you were head of the fintech and digital currencies division at the Bank of England, you stood before the House of Commons with a clear distinction between technology and crypto-assets. Is that still a line you share today, now that you’re at Mastercard?

Indeed, it is absolutely necessary in my opinion to understand the different types of cryptocurrencies and cryptoassets available. Over the past two years, we have seen a significant growth in the use of blockchain technology, for example with NFTs, which are inherently very different from most cryptocurrencies, which are fungible in nature. In fact, I still agree with what I said before: it is very important to understand the different characteristics of the different assets that are underpinned by these technologies and their modes of use in the markets.

“We are following the subject of the digital euro very closely”

What about CBDCs (central bank digital currencies)? Do you think that Europe is behind on this subject?

No, i dont think so. We have seen a lot of documents, research from European institutions such as the European Parliament and the European Commission: there is a real desire to analyze the subject of the digital euro and this is something that we are following closely.

Could we imagine a non-private solution from Mastercard in the future?

I cannot list all the products about to be released at Mastercard, but I can quote our head of cybersecurity who regularly says: “Trust is the heart of our business”. We want to support our customers as they seek new ways to pay using the trust and security provided by our payment network.

How does Mastercard design the metaverse?

It is already possible to make payments with a Mastercard in the metaverse; many metaverse applications such as buying NFTs can be performed with a Mastercard. We also organized events in the metaverse and we are very proud of them, I am thinking in particular of the celebrations of diversity (the Your True Self is Priceless campaign in Decentraland and Horizon Worlds in June 2022, editor’s note). It’s hard to predict how far this will go but we are very curious and excited to explore different ways to support the payments infrastructure there in a secure way.

A graduate in economics from the University of Bristol, Martin Etheridge began his professional career as an executive at the Financial Conduct Authority, the British equivalent of the AMF, in 2001. In 2011, he joined the Bank of England where he took the responsibility of the regulation department before taking the reins of the digital currencies department until 2020, the year of his departure for Mastercard. In January 2022, he became vice-president in charge of product development, blockchain and digital currencies.


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Benjamin Cowen, a cryptocurrency analyst, says the on-chain indicator is sending a cyclical return-to-normal signal for bitcoin (BTC).



A well-watched crypto analyst claims that a key on-chain indicator is pointing to a cyclical bottom for Bitcoin (BTC).

In a new video update, crypto analyst Benjamin Cowen tells his 774,000 YouTube subscribers that Bitcoin’s supply percentage in the profit and loss metric is flashing signs of an all-time low for the major asset. crypto by market capitalization.

The on-chain indicator shows what percentage of BTC coins gives its holders a profit or a loss.

That’s what Cowen says,

One of my favorite on-chain indicators is bitcoin supply percentage in profit and loss. The reason I like this one is that it seems cyclical – the ebb and flow of this indicator…

What you will notice is that there is a clear ebb and flow in bear markets and bull markets…

What you may notice is that they tend to intersect at some point throughout the bear market, and in fact in every single bear market Bitcoin [percentage of] in profit and loss, they intersect. Here in 2011, and in 2014, 2015, and in 2018 and 2019, and they start crossing paths again here at the end of 2022.”

Cowen goes on to say that applying the 30-day moving average to Bitcoin’s percentage supply in profit and loss shows a historical pattern that often foreshadows a price bottom.

“If you apply the [30-day] moving average at [the Bitcoin percentage of supply in profit and loss]… what you will notice is that historically they have always crossed before the bottom is reached. »

Bitcoin is changing hands for $16,114 as of this writing, a plunge of more than 3.50% in the last 24 hours.


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Aurore Lalucq calls for urgent regulation of cryptos



The MEP returns to the urgency of regulating this sector in Europe, going further than the current draft regulations.

The bankruptcy of the giant FTX is causing an unprecedented upheaval in the cryptocurrency ecosystem. As US President Joe Biden calls for global regulation of cryptocurrencies following the collapse of FTX, BFM Crypto takes stock with MEP Aurore Lalucq on regulation in Europe.

BFM Crypto: The MiCa (Market in Crypto Assets) regulation, which allows Europe to regulate cryptocurrencies, will come into force in 2024. Are you satisfied with the final version? Should we go further in your opinion?

Aurora Lalucq: This is a first step but we need to go further, in particular to create a regulatory framework for NFTs. More broadly, cryptos are financial assets and should be treated as such. I have always argued for integrating them into existing regulatory frameworks. The current situation strengthens me in this conviction. Indeed, I have constantly warned of the dangers of this unregulated finance. And unfortunately, it is clear that my fears turned out to be correct.

Could the regulation be further modified by the time it comes into force so as to stick to reality, especially in the context of the collapse of FTX?

The reality of the sector is the bankruptcy of FTX. It’s that of Voyager or Celsius, and the thousands of customers who find themselves prevented from recovering their money. It is the disintegration of Terra/Luna, yet presented as one of the strongest stables on the market. Each time, these are blocked accounts, bank runs, Ponzi pyramids, lack of equity, market manipulation, non-compliance with the best execution order… not to mention the most basic scams. There is therefore an urgent need to regulate and to really regulate, because the PSAN in its registration version is above all a matter of “regulation washing”. The urgency is to apply MiCA as soon as possible.

What will this regulation really change for investors?

Until now, the crypto market did not meet any of the most basic regulations of the banking and financial sector. This is an important first step in the implementation of a framework for crypto-assets in Europe. It first sets out to define what are crypto-assets and crypto-asset service providers in order to create a single framework for these providers. There are a number of obligations in terms of best execution orderconsumer protection, the fight against market manipulation and money laundering.

The European Parliament is expected to draft a report on NFTs this year, which will be forwarded to the European Commission. Will you be involved in the development of this report?

I can’t tell you yet if I will be in charge of this subject or if it will be one of my colleagues. Crypto trolls and self-proclaimed experts seem to have made me their prime target. However, the question of the regulation of cryptos represents only part of the files that I manage on a daily basis. I also work on insurance regulations, banking prudential, accounting standards and taxation, to name just a few work topics.

Isn’t the United States smarter than Europe while waiting to see how MiCa will set itself up, so as to refine their own regulations?

Smart? It seems to me that the role of the legislator is not to play “the smartest”. Its objective must be to protect the general interest – and not to defend the private interests of a few – to protect consumers and financial stability or to fight against the many excesses of the sector.

Do you understand that the crypto ecosystem in France and Europe fears the United States more than Europe so far?

Above all, I understand that consumers must fear this market as it is, because it is not regulated, and only invest in it what they are really ready to lose.

Web 3 is already changing our relationship to financial products (decentralized finance which also makes it possible to make loans or credits), to payments (cryptocurrencies which promote financial inclusion in certain countries, etc.) to real estate (tokens)… How not see the revolution in progress?

The ongoing revolution? Financial inclusion? Like the one that took place in El Salvador where nearly 80% of the population believes that the state should not invest a penny more in bitcoin? Not to mention that with the collapse of Bitcoin, El Salvador now finds itself in difficulty vis-à-vis its creditors. Or in the Central African Republic, where only 14.3% of the population has access to electricity according to the World Bank… Two countries that really have other priorities than investing and linking their fate to a highly speculative financial asset and volatile.

Let’s be a bit serious, if this sector wants to prosper, it has to come out with elements of language, permanent self-promotion. The gap between rhetoric and reality discredits it a little more every day… Afterwards, there are useful applications of the blockchain, in terms of auditing and systematizing tax practices, for example. But this technology is too often used to justify non-compliance with the most basic rules. On the pretext of not restraining a nascent sector, we have accepted for too long that it does almost anything.

More and more American banks are offering cryptocurrency services, why do you think French banks are not yet following this path?

I think we have to be careful with the figures put forward. Furthermore, I do not see very favorably the links between regulated and unregulated finance. If the many cryptocrashes that have taken place this year have not had dramatic consequences on the rest of finance, it is precisely because the bridges between crypto assets and traditional assets remain quite limited. And that’s good. Otherwise the contamination effect would have been much greater, and financial stability at stake. Globalized finance is already part of a precarious balance that we are trying somehow to ensure through regulations and regulations. Let’s avoid adding a destabilizing factor by attaching it to an even more unstable sector. As long as cryptos are not regulated, the links between crypto assets and so-called traditional finance should not be increased.

Economy Minister Bruno Le Maire wants France to be the “base camp” for cryptos and DeFi in Europe, what do you think?

That he is definitely a great visionary. It is this same Minister of the Economy who did not know what a superprofit was, is not it? Unlike all European and international institutions and even our legislation. The government tirelessly repeats the same language: it wants to encourage innovation without forgetting regulation. The reality is that he only fills half of this roadmap. Admittedly, the government is making eyes at crypto players, the President receives the boss of Binance. But at the same time, the regulations implemented with the PSANs are absolutely insufficient. Worse, it gives the illusion of a regulated sector, which is always the best way to do nothing concrete and send consumers into the wall.

I have also written to the Minister on this subject, pointing out the fact that only accreditation effectively imposes standards in terms of transparency, good governance and consumer protection. However, no platform is approved. Worse, they play on this vagueness between registration and approval to mislead consumers, claiming to have the AMF label, without having any serious obligation.

In April, you said in our columns that you were going to work on how crypto-assets and blockchain pose new challenges in the tax area. Have you made progress on this axis?

It is obvious that work is needed to better adapt our taxation to the arrival of these assets, which are financial assets and should therefore be treated as such. A certain amount of work has been carried out, in particular on the side of the OECD, to try to better define what they call the taxable events. Simply put, when is value created and how should it be taxed. These are also the questions that we are asking ourselves in the European Parliament in an attempt to provide a uniform framework at European level.

Last October, the European Parliament adopted a resolution, for which I was co-rapporteur, on the question of new forms of taxation linked to the blockchain and in particular the question of the taxation of crypto-assets. This is obviously a first step. Our goal is to continue working on this topic. This is why we have asked the European Commission to launch a number of assessments concerning the tax treatment of crypto-assets within the EU, in order to bring out a number of good practices and move towards unified regulation on a European scale.

The giant Binance wants to help Elon Musk promote adoption of cryptocurrencies on the social network. How do you view this initiative?

Binance and Elon Musk, it really makes you dream: the man suspected, according to the Bloomberg investigation, of promoting money laundering via his platform and the one who is sabotaging his by always blurring the limits a little more between fake news and debate of ideas. This nevertheless raises a central question: in such a hitch, how independent will Twitter be from Binance? My look is that of a person attached to democracy and who is worried about such an alliance.

Maybe it would be better for Elon Musk to stop messing around with Twitter, and for Binance to start applying the most basic rules of traditional finance. That would be a really interesting and innovative initiative. But let’s wait and see how these two companies will do in a few months.


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The Château de Chantilly goes NFT with virtual souvenirs



The Château de Chantilly is now available in NFT, souvenirs accessible online only. – Photo: François Nerrand / Oise Hebdo.

The Château de Chantilly continues to be up to date. The historic site has partnered with the start-up Keru Project to create virtual souvenirs dedicated to the former home of the Duke of Aumale. These will take the form of NFTs. Three exactly, available in limited editions.

One represents the Duke of Aumale, to celebrate his bicentenary this year). The others immortalize the castle park and the Great Stables. “Each souvenir exists in two editionsspecifies the company Keru Project in a press release: one in silver (10,000 copies) and one in gold (150 copies).»

To get them,visitors must go to the tourist site and scan one of the QR codes present on the posters placed at different places on the site to buy their souvenirs, continues the start-up. Once acquired, they can connect to the platform to find their collection of NFTs. The collector can then view them in virtual reality, take a picture with them and share them on social networks.“And to promise:”These are developed and collected on the Tezos “blockchain”, they do not require any technical knowledge for users.»

We were seduced by this audacious project which offers a new approach to travel souvenirs, which is both fun, respectful of the environment and concerned with benefiting the financing of cultural or educational projects.“, adds Anne Miller, general administrator of the castle in the same press release.

OK, but what is an NFT?

An NFT is an entirely dematerialized artistic creation. From its scholarly name, it is a non-fungible token (which cannot be replaced, editor’s note). Which means it has a certificate of authenticity. They are accessible on databases called Blockchains -like Tezos -. This system is also used in the creation of crypto-currencies. NFTs are also found in video games and other online applications.

Which can cause some NFTs to have some monetary value. Until a certain point. While the technology and economic model continues to develop, its nascent market crashed sharply in the year 2022. The recent cryptocurrency crash should not help. We must therefore see these NFTs on the Château de Chantilly as a souvenir – only -, a kind of premium 2.0 postcard.


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